moweco Marketing Talk https://moweco.com/blog/podcasts/moweco-marketing-talk/ Latest news and trends on Marketing related topics Thu, 10 Sep 2026 15:07:31 +0000 en-US © 2024 moweco Marketing Consulting Erich Holzbauer serial Latest news and trends on Marketing related topics moweco Marketing Consulting erich@moweco.com false https://moweco.com/wp-content/uploads/2024/11/moweco-Marketing-Talk.png moweco Marketing Talk https://moweco.com/blog/podcasts/moweco-marketing-talk/ erich@moweco.com Latest news and trends on Marketing related topics No yes ed05048d-4d65-5a8b-900a-5d0cfabf2219 https://wordpress.org/?v=7.1 187569264 Podcast Why we need now a reclaim of the marketing mix https://moweco.com/blog/podcast/podcast-why-we-need-now-a-reclaim-of-the-marketing-mix/ Mon, 07 Sep 2026 17:50:05 +0000 https://moweco.com/?post_type=podcast&p=3632 Jerry McCarthy published the 4Ps in 1960. Booms and Bitner added People, Process and Physical Evidence in 1981 for service businesses. Lauterborn rewrote the whole set as 4Cs in 1990, from the buyer’s side. Kotler himself has since floated a seven-part version. None of these authors set out to weaken marketing. Each addition made the […]

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]]> Jerry McCarthy published the 4Ps in 1960. Booms and Bitner added People, Process and Physical Evidence in 1981 for service businesses. Lauterborn rewrote the whole set as 4Cs in 1990, from the buyer’s side. Kotler himself has since floated a seven-part version. None of these authors set out to weaken marketing. Each addition made the […]

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]]> false no 7:18 No no Podcast Trend watch: Cultural marketing or how to sell to subcultures https://moweco.com/blog/podcast/podcast-trend-watch-cultural-marketing-or-how-to-sell-to-subcultures/ Mon, 07 Sep 2026 17:48:26 +0000 https://moweco.com/?post_type=podcast&p=3630 false no 6:45 No no The opportunity cost trap: Why your best choice might be costing you the most https://moweco.com/blog/podcast/the-opportunity-cost-trap-why-your-best-choice-might-be-costing-you-the-most/ Wed, 15 Jul 2026 09:18:23 +0000 https://moweco.com/?post_type=podcast&p=3599 false no 00:07:33 No no Podcast: Liquid Death clones – will they work as well? https://moweco.com/blog/podcast/podcast-liquid-death-clones-will-they-work-as-well/ Fri, 08 Nov 2024 19:14:14 +0000 https://moweco.com/?post_type=podcast&p=2267 In this epsiode we look at the phenomen Liquid Death and examine if copy cats will work as well as the original.

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]]> In this epsiode we look at the phenomen Liquid Death and examine if copy cats will work as well as the original.

The post Podcast: Liquid Death clones – will they work as well? first appeared on moweco Marketing Consulting.

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