moweco Marketing Consulting

We bring together beside marketing core skills the ability to give strategic directions and execute them in the given organizations. Because we believe that a future-proof marketing needs a strong strategic foundation and a optimal organizational structure to succeed.

Marketing is a race without a finishing line.

Philip Kotler

Mindset for a
modern and
future-oriented marketing

Bringing humanity back to marketing & business

Humans have to be perceived as humans again and not just as data points in segments that you can utilize with the right message at any time, at any place using sophisticated martech machines. I don’t believe in this technocratic and mechanized way of thinking about marketing and communication, because we humans are more complex than agreeing to be followed by shoe pictures with huge discount stickers on the Internet because we once visited a place with shoes.

Evidence-based instead of gut feeling

Some see the talent of creative craft as a form of art that is only available to a rare set outstanding minds. I do not buy in in the great hero theory from the Mad Men era of advertising. Instead, I refer to fact proven findings from academic work in the area if scientific marketing and other scientific disciplines as a basis for my thought patterns, strategies and concepts.

Facing complexity with the right mindsets

As we all know since Einstein, solving new problems with old methods is not very effective. The same applies to the increasingly complex environments in which companies operate with their brands. Copy & paste strategies or best practices from old business textbooks will not help overcoming these challenges. Instead a systemic, holistic view of the bigger picture, coupled with creativity and the courage to walk on new paths outside the mainstream are required.

Latest thinking…

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Credentials

Over the last 15 years, I have, among other things, supported these companies and brands in fulfilling and improving their marketing and communications tasks.

moweoc client logo list

Services

⚡Coaching & Sparring

Need an outsiders expert view or feel stuck with a current marketing related challenge?

🚀 Strategy & Direction

You find doing the right things in a ever growing more complex marketing world is becoming a real challenge?

💼 Marketing Implementation

Problems bringing your marketing strategy to life or need someone to jump in for a temporary assignment?

🏡Marketing Organizations

Are you struggling with the setup of your marketing team or the collaboration with your agency partners?

Tell me more….

FAQs

What is your typical process working with clients?

The entry point of a client relationship is typical a first get-to-know call to elaborate the given challenge or tension in the clients current situation and I desired future outcome when an effective solution has been applied. When both sides feel comfortable with an advisory proposal and concrete solution concept I will present in a follow-up meeting, we agree to execute the plan together. In my work I use the combination of non-directive and directive advisory styles to ensure the clients ability to transform in a sustainable and successful way.

Marketing is such a broad field, where are your focus areas?

Indeed marketing is a very broad topic, if you perceive it like I do as a consumer- and market-orientated view on the entire organization. I personally think that an holistic view on the topic is required again because nowadays in times of great uncertainty and loads of change crises we have to face, a view on the two crucial basic things for every organization is needed for vital survival chances. In my career I mostly saw that perception of marketing in organizations is just communications, or even worth – just advertising. When I think about marketing I go back to the roots of the 4P’s concept and try to have all relevant stakes on board to strive this holistic view.

Besides this holistic view I have my experience highlight points in the area of Digital Marketing, Marketing Innovation, Strategic Marketing Planning and on the organizational question on how to build and run future-prove high performance marketing teams.

With which questions/topics should I contact you?

I can offer advise and consultancy on a wide range of marketing and business in general related questions. Typical questions can be:
– How can I solve this particular communicative challenge?
– How can this campaign/concept work for me?
– How can takle the future with my brand/company?
– How can I plan my future marketing setup, budget spends?
– How could my brand be future-prove and more successful?
– How can I improve the performance in my marketing team?
– How could I solve this particular problem in my marketing team?
– How can I integrate this particular new topic in to my team, operations, strategy?
– How should I build my agency setup and how to chose a decent sets of agency partners?

I don’t have a big budget or no budget at all – can you still help me?

In my career I always also supported startup with small budget or even worked entirely for no money for NGOs. If my capacities ensures it, I will also be available for such kind of gigs.

GET IN TOUCH

For more than 15 years I support brands and companies to improve their marketing to the next level.

I share my experiences from many years as a manager on marketing agency side with seeing dozens of different organizations from the inside.

Want to bring your marketing to the next level or want to overcome a current challenge?
We’d love to hear from you soon!

Let’s talk…
Free Discovery Call