Marketing Myth: B2B Marketing Plays by Different Rules
Every few months, I find myself in a conversation with someone from the B2B world who explains, patiently, why the marketing principles I’m talking about…
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Evidence-based findings, marketing strategies, and system insights for modern organizations.
What purpose has purpose and has the trend lost its mojo?
Brand Purpose seem to be one of those marketing trends (of course it is not only a marketing trend but as we speak in this…
Who does really care about AI made ads?
AI is shaking the creative industry in many ways. One of them is that generative AI-based tools find more and more usage in creative content/ad…
The Art of the Vibe Marketing: Reinventing Marketing in the AI Age
With the rise of AI and the hype affecting many domains and industries also marketing got transformational impulsed fueled through generative AI tools that allow…
Slogan self sabotage made in Austria
Austria is sadly speaking from an international Marketing/Advertising perspective seen, a no-wheres land with not much brands and campaigns that gain the adland communities attention.…
Why creative people will fuel the AI revolution in marketing
The current wave of Artificial Intelligence (respectively generative AI) is reshaping the marketing landscape, setting the stage for what is anticipated to be a fundamentally…
Cannes 2025 – Besides AI it is still a creativity festival
The Creative festival in Cannes finally is over and besides of the AI wave and a huge presence of the big platform players (Meta etc.)…
Trend watch: Is AI really killing traditional SEO?
There is a certain panic among digital marketeers as AI is claimed to change the game of search engine marketing respectively SEO. There are saying…
Marketing is going from complicated to complex- How to adapt
Marketing as a business function always has been perceived by the people working in it as tough. Some might also use the word complex for…
How to research relevant marketing & business trends?
Research is the foundation of every strategic work, or at least it should be. But research has become especially in the field of marketing more…