Latest thinking

  • Trendwatch: Social Commerce

    Trendwatch: Social Commerce

    Ever bought a product directly on a social media platform? No? No problem, according to a research of Capgemini only 24% already have. But not only this consultancy calls out social commerce as a top tier trend to watch and to invest in the near future. I personally stumbled upon this use case 6 years…

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  • My Top 10 Marketing Learnings from 2023

    My Top 10 Marketing Learnings from 2023

    The last year in marketing was indeed very instructive for me and it also brought up some pure surprises like the new perspective on the ad wear out topic, that basically replaces with strong evidence a decade long believe in advertising. There were a lot of discussion during the summer between the UK and Australian…

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