Slogan self sabotage made in Austria
Austria is sadly speaking from an international Marketing/Advertising perspective seen, a no-wheres land with not much brands and campaigns that gain the adland communities attention.…
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Evidence-based findings, marketing strategies, and system insights for modern organizations.
Why creative people will fuel the AI revolution in marketing
The current wave of Artificial Intelligence (respectively generative AI) is reshaping the marketing landscape, setting the stage for what is anticipated to be a fundamentally…
Cannes 2025 – Besides AI it is still a creativity festival
The Creative festival in Cannes finally is over and besides of the AI wave and a huge presence of the big platform players (Meta etc.)…
Trend watch: Is AI really killing traditional SEO?
There is a certain panic among digital marketeers as AI is claimed to change the game of search engine marketing respectively SEO. There are saying…
Marketing is going from complicated to complex- How to adapt
Marketing as a business function always has been perceived by the people working in it as tough. Some might also use the word complex for…
How to research relevant marketing & business trends?
Research is the foundation of every strategic work, or at least it should be. But research has become especially in the field of marketing more…
A new boost for marketing mix modelling?
Marketing mix modelling has been around as a technique or a tools for quite some time but as of my experience was always a niche…
How Brand Building Drives Performance in the Digital Age
WARC is one of my favorite source (and it should be yours too) for marketing insights with excellent content and studies. Recently they published another…
Marketing Myth: We are exposed to 10.000 ads per day
People are more and more exposed to advertising messages throughout the day – at least that is our subjective impression. Furthermore this is also what…
The rebrand of Jaguar – Go woke and/or go broke?
The hottest topic this week among marketing people and the adland was the announced re-branding of the luxury car maker Jaguar. They pivot from a…