Why we need now a reclaim of the marketing mix
Did you ever count the marketing Ps in your last strategy deck? We keep opening decks with seven of them, sometimes eight, occasionally a set…
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Team & Organizations
Agency Owners Know Their Revenue. They Don’t Know Their Numbers.
A few months ago we had a conversation with an agency owner running a solid mid-size shop. Seven people, good clients, consistent revenue. She was…
How to build successful Client Agency relationships
The history of client and agency relationships date back to the early days of marketing and advertising and was ever since under constant transformation. The…
Why you should not over-promise to your clients
“Yes of course, all this formats are also included in our proposal” or “Sure, we can deliver the entire campaign within the next month” are…