A strategy that moves.
A team that delivers.
We are a marketing consulting practice working at the intersection of marketing strategy, leadership coaching, and organizational design. Because sustainable marketing success requires all three — not just one.
Three Pillars. One Connected Approach.
Strategy without coaching stays in a deck. Coaching without structure doesn’t scale. I work across all three because that’s how real transformation happens.
Strategic Clarity
Cutting through noise to build marketing strategies that are actionable, evidence-based, and built to adapt — not collect dust.
- Marketing strategy & roadmapping
- Brand positioning & architecture
- Channel & budget strategy
- Go-to-market planning
Coaching & Sparring
An experienced outside voice when you need one — whether you’re navigating AI adoption, board pressure, or a broken agency relationship.
- 1:1 coaching for marketing leaders
- Client-agency relationship mediation
- AI readiness & adoption guidance
- Team enablement workshops
Organizational Design
Your strategy is only as good as the structure executing it. I design marketing operating models and optimize how teams and agencies work together.
- Marketing team structure & governance
- Agency ecosystem & pitch consulting
- Process & workflow optimization
- Fractional CMO / interim leadership
Strategic Clarity.
“Strategy is a pattern in a stream of actions.” — Henry Mintzberg
Many organizations mistake short-term tactics for long-term direction. I build strategies that are plain, actionable, and designed to adapt — blending evidence-based frameworks from academic marketing with practical advertising craft.
Strategy Sprints
Focused 4–6 week engagements: audit your current situation, define strategic choices, and deliver an actionable roadmap — not a 90-slide deck.
Brand Positioning
Competitive landscape analysis, audience definition, and value proposition design. Grounded in real market data, not workshop guesswork.
Budget & Channel Strategy
Where to invest, what to cut, and how to measure it. Zero-based thinking for marketing budgets that actually drive outcomes.
Strategy-on-Retainer
Monthly strategic sparring sessions plus quarterly roadmap reviews. Your ongoing outside voice for when the internal echo chamber gets loud.
Coaching & Sparring.
“You don’t know what you don’t know.” — Socrates
Working in marketing has become demanding and stressful. Having been in the exact same chair — as a CMO, as an agency director, as a team lead under pressure — I understand the challenges. I help you master them yourself, not create dependency on me.
Executive Coaching
1:1 coaching for marketing leaders and specialists navigating transformation, new roles, or complex organizational dynamics. Systemic coaching meets deep marketing expertise.
Client-Agency Mediation
Before you run an expensive pitch process — let me introduce fresh impulses, critical outside challenges, and structured improvement to your existing agency relationship.
Learn MoreAI Readiness & Adoption
Helping you and your team integrate AI into marketing workflows without losing strategic thinking. Not vendor training — capability building for the new reality.
Team Workshops
Interactive formats for briefing excellence, strategic thinking, creative evaluation, and navigating change. Designed to build lasting capability, not temporary motivation.
Organizational Design.
“We should work on our process, not the outcome of our processes.” — W. Edwards Deming
Friction in your team setup, agency collaboration breaking down, or drowning in suboptimal processes? I design modern marketing operating models — applying agile methodology adapted for marketing environments and cross-functional realities.
Operating Model Design
How should your marketing team be structured, governed, and measured? In-housing vs. outsourcing decisions, center-of-excellence models, and role definitions.
Agency Ecosystem Architecture
Designing the right agency model for the DACH market: roster design, scope definition, pitch management, compensation models, and performance governance.
Process & Workflow Optimization
Streamlining daily operations, restructuring collaboration pipelines, and integrating project management tooling that actually fits your team culture.
Fractional CMO
When you need experienced marketing leadership now — during transitions, restructuring, or crises — I step directly into your team at 2–3 days per week.
Simple. Transparent. No Surprises.
Every engagement is different, but the shape is always the same.
Discovery Call
A free 30-minute conversation to map your challenge, explore the tension, and see if there’s a fit. No pitch — just an honest exchange.
→Tailored Proposal
If we align, I draft a clear proposal: scope, timeline, investment, and expected outcomes. You know exactly what you’re getting.
→Execute & Enable
We work together. I combine directive advice with systemic coaching to ensure your team builds the capability to sustain results independently.
Engagements range from focused 2-day workshops to 6-month transformation programs. Retainer and fractional models are also available.
20 Years. Both Sides of the Table.
I’ve sat in the agency chair and the client chair. I’ve managed pitches and been pitched to. That dual perspective is what makes my consulting different.
Brands I’ve supported:
Good Questions.
It starts with a free discovery call to understand your challenge and desired outcome. If we align, I present a tailored proposal with clear scope and timeline. I blend directive expert advice with systemic coaching methods — so your team builds the capability to sustain results independently.
Typical triggers: you need to build or refresh a marketing strategy. Your agency relationship isn’t working. You’re restructuring your marketing team. You need interim leadership. Your team needs to figure out AI. Or you simply want an experienced outside voice to challenge your thinking.
Possibly. I’ve supported early-stage startups and worked pro-bono for NGOs throughout my career. If my capacity allows, I’m always open to discussing flexible arrangements. Reach out — it costs nothing to talk.