Strategic Foundations.
Optimal Structures.
We bring together core marketing skills alongside the ability to define strategic direction and execute within organizations. Because future-proof marketing requires a strong strategic foundation and an optimal organizational structure to succeed.
“Marketing is a race without a finishing line.” — Philip Kotler
Future
Oriented.
Bringing humanity back to business
Humans must be perceived as humans again—not just as data points in segments utilized by sophisticated martech machines at any time. We transcend the purely technocratic and mechanized ways of thinking.
Evidence-based over gut feeling
We do not buy into the great hero theory from the Mad Men era of advertising. Instead, our thought patterns and strategies are built strictly on fact-proven findings from academic work in scientific marketing.
Facing complexity with clarity
Solving new problems with old methods is highly ineffective. Best practices from old business textbooks cannot overcome modern challenges. We apply a systemic, holistic view of the bigger picture.
Our Services.
Strategic Clarity
Cutting through noise to build marketing strategies that are actionable, evidence-based, and built to adapt — not collect dust on a shelf.
Learn MoreCoaching & Sparring
An experienced outside voice when you need one — navigating AI adoption, board pressure, or a broken agency relationship. Enablement, not dependency.
Learn MoreOrganizational Design
Your strategy is only as good as the structure executing it. I design marketing operating models and optimize how teams and agencies work together.
Learn MoreWe integrate AI-augmented research and workflow tools where they sharpen strategic thinking — not replace it.
Both sides of the table.
Over 20 years I’ve sat in the agency chair and the client chair — managed pitches and been pitched to. That dual perspective is what makes the difference: no blind spots, no excuses.
By blending deep management experience on both sides with evidence-based strategy thinking, we deliver sustainable, measurable outcomes regardless of organizational complexity or budget size.
FAQs.
Every engagement starts with a get-to-know call to understand the challenge and the desired outcome. We then develop a tailored proposal and solution concept — presented in a follow-up meeting. Once aligned, we execute together, combining directive and non-directive advisory styles to ensure lasting, sustainable transformation.
Marketing is only communications in companies that have lost sight of their customers. We take a broader view — back to the 4 P’s, back to the organization as a whole.
Our focus areas: Digital Marketing, Marketing Innovation, Strategic Planning, and building future-proof marketing organizations.
We can offer advice and consultancy on a wide range of marketing and business in general related questions. Typical questions can be:
- How can I solve this particular communicative challenge?
- How can this campaign/concept work for me?
- How can I tackle the future with my brand/company?
- How can I plan my future marketing setup, budget spends?
- How could my brand be future-proof and more successful?
- How can I improve the performance in my marketing team?
- How could I solve this particular problem in my marketing team?
- How can I integrate this particular new topic into my team, operations, strategy?
- How should I build my agency setup and how to choose a decent set of agency partners?
In my career I always also supported startups with small budgets or even worked entirely for no money for NGOs. If my capacities ensure it, I will also be available for such kind of gigs.