We bring together beside marketing core skills the ability to give strategic directions and execute them in the given organizations. Because we believe that a future-proof marketing needs a strong strategic foundation and a optimal organizational structure to succeed.
Marketing is a race without a finishing line.
Mindset for a
modern and
future-oriented marketing
Bringing humanity back to marketing & business
Humans have to be perceived as humans again and not just as data points in segments that you can utilize with the right message at any time, at any place using sophisticated martech machines. I don’t believe in this technocratic and mechanized way of thinking about marketing and communication, because we humans are more complex than agreeing to be followed by shoe pictures with huge discount stickers on the Internet because we once visited a place with shoes.
Evidence-based instead of gut feeling
Some see the talent of creative craft as a form of art that is only available to a rare set outstanding minds. I do not buy in in the great hero theory from the Mad Men era of advertising. Instead, I refer to fact proven findings from academic work in the area if scientific marketing and other scientific disciplines as a basis for my thought patterns, strategies and concepts.
Facing complexity with the right mindsets
As we all know since Einstein, solving new problems with old methods is not very effective. The same applies to the increasingly complex environments in which companies operate with their brands. Copy & paste strategies or best practices from old business textbooks will not help overcoming these challenges. Instead a systemic, holistic view of the bigger picture, coupled with creativity and the courage to walk on new paths outside the mainstream are required.
Latest thinking…
Credentials
Over the last 15 years, I have, among other things, supported these companies and brands in fulfilling and improving their marketing and communications tasks.
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For more than 15 years I support brands and companies to improve their marketing to the next level.
I share my experiences from many years as a manager on marketing agency side with seeing dozens of different organizations from the inside.
Want to bring your marketing to the next level or want to overcome a current challenge?
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