Trend watch: Cultural marketing or how to sell to subcultures
Cannes Lions has been reframed the last two years as a “culture lab” rather than an advertising festival. Creators, athletes and niche communities now get…
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Trends
Who does really care about AI made ads?
AI is shaking the creative industry in many ways. One of them is that generative AI-based tools find more and more usage in creative content/ad…
The Art of the Vibe Marketing: Reinventing Marketing in the AI Age
With the rise of AI and the hype affecting many domains and industries also marketing got transformational impulsed fueled through generative AI tools that allow…
Why creative people will fuel the AI revolution in marketing
The current wave of Artificial Intelligence (respectively generative AI) is reshaping the marketing landscape, setting the stage for what is anticipated to be a fundamentally…
Trend watch: Is AI really killing traditional SEO?
There is a certain panic among digital marketeers as AI is claimed to change the game of search engine marketing respectively SEO. There are saying…
Marketing is going from complicated to complex- How to adapt
Marketing as a business function always has been perceived by the people working in it as tough. Some might also use the word complex for…
How to research relevant marketing & business trends?
Research is the foundation of every strategic work, or at least it should be. But research has become especially in the field of marketing more…
A new boost for marketing mix modelling?
Marketing mix modelling has been around as a technique or a tools for quite some time but as of my experience was always a niche…
How Brand Building Drives Performance in the Digital Age
WARC is one of my favorite source (and it should be yours too) for marketing insights with excellent content and studies. Recently they published another…
Marketing Myth: We are exposed to 10.000 ads per day
People are more and more exposed to advertising messages throughout the day – at least that is our subjective impression. Furthermore this is also what…