Curated resources for marketing practitioners — a growing library of trend reports, book recommendations, and a free AI tool that lets you query the entire trend collection directly.
Ask the Trend Assistant – Free AI Tool
Every year dozens of trend reports get published by agencies, media companies, and publishers. Most sit unread in someone’s downloads folder.
The moweco Trend Assistant changes that. It’s an AI-powered research tool trained on the curated trend report library — you ask a question, it searches across hundreds of pages of trend data and gives you a direct, sourced answer.
What you can ask it:
- “What are the most important consumer trends in the DACH region for 2025?”
- “How are brands using AI in marketing right now?”
- “What trend reports cover retail and e-commerce?”
No login. No fee. Just useful answers from a well-curated source.
Trends Library
Since trend reports are published in bulk at year-end — from every major agency, media owner, and research house — keeping up is almost impossible. This library solves that.
The collection pulls together the most valuable annual trend reports, organized by year, so you can see what was being predicted and compare it against what actually happened. A growing archive built for marketers who want context, not just headlines.
Book Recommendations
Marketing theory has accumulated a lot of noise alongside the genuinely useful work. These lists cut to the books that are worth your time — evidence-based, intellectually honest, and actually applicable to real marketing decisions.
Marketing Books
From Byron Sharp’s evidence-based challenge to conventional wisdom to Weimer Snijders’ comprehensive synthesis of modern marketing science. If you only read one list, this is it.
Strategy Books
Strategy thinking runs from Sun Tzu through Porter and Mintzberg to Felix Oberholzer-Gee’s value-based framework. These selections trace that history and land on what remains useful today.