A lesson about dull ads and not delivering the promise
Before starting of with the actual marketing part of this post, I need to give you some cultural insights, as the product I am going…
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Evidence-based findings, marketing strategies, and system insights for modern organizations.
Cannes 2024 – Some take aways
The world famous Cannes Lions International Festival of Creativity was happening this week, and I as usual kept an eye on the news and side…
Marketing and AI:a realistic perspective as of 2024
Adland and (mostly) all other marketing people are going bonkers about AI since the launch of the first chat-GPT Version over one year ago. We…
Adwatch: Gillette bringing the 90s vibe back
One thing that comes to my mind, when trying to remember ads from the 1990s, is that almost all ads back then had it’s own…
Liquid Death clones – will they work as well?
Liquid death is one of the marketeers and brand consultants most beloved brands at the moment and there a dozens of analysis out there, why…
Trendwatch: Social Commerce
Ever bought a product directly on a social media platform? No? No problem, according to a research of Capgemini only 24% already have. But not…
My Top 10 Marketing Learnings from 2023
The last year in marketing was indeed very instructive for me and it also brought up some pure surprises like the new perspective on the…