Podcast Why we need now a reclaim of the marketing mix
Jerry McCarthy published the 4Ps in 1960. Booms and Bitner added People, Process and Physical Evidence in 1981 for service businesses. Lauterborn rewrote the whole…
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moweco Marketing Talk
Podcast: Liquid Death clones – will they work as well?
In this epsiode we look at the phenomen Liquid Death and examine if copy cats will work as well as the original.