Category: Team & Organizations
How to build successful Client Agency relationships
The history of client and agency relationships date back to the early days of marketing and advertising and was ever since under constant transformation. The continuous fragmentation of agency types and ongoing pricing pressure from big procurement lead client organizations are just only two of many challenges this industry faces. No wonder this results in…
Why you should not over-promise to your clients
“Yes of course, all this formats are also included in our proposal” or “Sure, we can deliver the entire campaign within the next month” are typical confirmational answers of someone in an agency telling the client that everything will run as she/he expects it. Sometimes those things are said without checking internal the do-ability of…