A new boost for marketing mix modelling?
Marketing mix modelling has been around as a technique or a tools for quite some time but as of my experience was always a niche…
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Marketing
How Brand Building Drives Performance in the Digital Age
WARC is one of my favorite source (and it should be yours too) for marketing insights with excellent content and studies. Recently they published another…
Marketing Myth: We are exposed to 10.000 ads per day
People are more and more exposed to advertising messages throughout the day – at least that is our subjective impression. Furthermore this is also what…
The rebrand of Jaguar – Go woke and/or go broke?
The hottest topic this week among marketing people and the adland was the announced re-branding of the luxury car maker Jaguar. They pivot from a…
Why wearout in advertising basically doesn’t exists
The concept of ad wearout – the idea that a campaign initially works and then loses its impact – is not new. But perhaps this…
The truth about short term performance and long term brand building
2 weeks ago I wrote a posting on Linkedin featuring an article in the popular German business & management magazine WirtschaftsWoche that quoted popular marketing…
The case of Nike and the power of distribution
There was a lot of buzz recently about Nike and its CEO John Donahoe, who got dismissed from his precious position after all. The economical…
A lesson about dull ads and not delivering the promise
Before starting of with the actual marketing part of this post, I need to give you some cultural insights, as the product I am going…
Marketing and AI:a realistic perspective as of 2024
Adland and (mostly) all other marketing people are going bonkers about AI since the launch of the first chat-GPT Version over one year ago. We…
Adwatch: Gillette bringing the 90s vibe back
One thing that comes to my mind, when trying to remember ads from the 1990s, is that almost all ads back then had it’s own…