Marketing Organizations &Teams

“We should work on our process, not the outcome of our processes.”

William Edwards Deming

Are you struggling with the setup of your marketing team or the collaboration with your agency partners? Or are you drowning in daily emails and still your output is not matching your desired level quality?

Based on my experience with large scale global clients and the way of work in those environments I can advise you to streamline your marketing operations & processes using digital tools and automation. I make use of agile methodology which I adapt for working in marketing contexts – both for marketing and agency teams.

Structure & process

From my experience a proper organizational structure is the foundation for any type of business related excellence – and as well a huge barrier if not working as wanted. Therefore my starting point is the structure and design of teams and bigger organizational structures. I support teams with their setup and as well their efforts in transforming into a new desired state. My advice is always to get away from functional hierarchical structures to a more consumer or product focused one.

Partners in crime…

“Choosing your partner” is the most critical decision in some -once life Scott Galloway often used to say. Also in business context this I true of course. With my market knowledge in the DACH region I can help clients to chose the right agency setup and also optimize existing partner structures in terms of coordination and collaboration.