Advise and guidance
FOR
marketing people
Agency
Consultancy
We bring together beside marketing core skills the ability to give strategic directions and execute them in the given organizations. Because we believe that a future-proof marketing needs a strong strategic foundation and a optimal organizational structure to succeed.
So therefore we don’t see ourselves as a typical agency nor also not as consultants, but as a new form as service provider in the marketing space. As a whisperer in the ears of clients but also agencies and other related service providers to get better in their marketing efforts.
Our mission:
We help businesses to create
impactful marketing.
The person behind the consultancy brand moweco is Erich Holzbauer.
Erich is a marketing professional with almost 20 years of experience in network and independent agencies as client director and partner. Besides my agency career I founded my own startup and also worked for a big media company.
Working quite some time in the role of a client advisor, I have gained tremendous insights in different industries, companies and ways of doing marketing. I want to share this knowledge here with you all to help you to create future business potentials and competitive advantages through the smart use of marketing.
Client Credentials
Over the last 15 years, I have helped these companies and brands with their marketing and communication.
Our philosophy for a modern and future-oriented marketing
- Bring humanity back to marketing
- Don‘t believe industry rumors or short terms trend. Always see them in broader context
- Evidence-based instead of gut feeling
- Be bold and break the rules, not for the sake of breaking them but to truly differentiate
- Don’t copy or rely on best practices, rather set up a test&learn routine to generate your own insights
- Facing complexity with the right mindset and tools
- Solving problems at the root source and not only cure symptoms
- Customer centric cross-functional alignment instead of power silos
- Have fun doing it
Methodology
Following our core positioning in intersection the three topics of marketing, strategy and organizations we refer to theories and practices from these areas to create a unique tool set for progressive and modern marketing teams.
- Management Practices
- Strategic Management
- Marketing science
- Marketing & creative agency practices
- Systems thinking
- Progressive organizations and leadership theories
We believe to face current business challenges in marketing we have to look closer than just curing symptoms of exceptional problems. Therefore we developed a layer model for diagnosing problems in marketing environments.
After diagnosis…our way of work
We integrate seamlessly into typical marketing ecosystems with
clients and their agencies.
Services
Our services portfolio circles around the three main topics of strategy, marketing and organizations.
Not sure yet or have more questions?
Let us know what you are your current marketing related challenges are. We are exited to get to know you and will do our best to answer all your open questions.