Every year dozens of trend reports get published typically at the end of the year, that try to tell us how the near future will look like. All big agency, media, publisher brands are in this game and it got really difficult to follow everything. So I started collection and saving various trend reports over the year.
The later years I also use the collection every year published by Gonzalo Gregori, Amy Daroukakis, Iolanda Carvalho & Ci En L. and added some more on top.
Access the reports grouped by year in my Google Drive: