“You don’t know what you don’t know”
Socrates
1:1 coaching for marketing specialists and leaders
Need an outsider expert’s view or feel stuck with a current marketing related challenge?
Working in marketing has become overly demanding and stressful. I have been in the exact same situation some time ago and know how important it is to see things clear, make the right choices and master your challenges at the end.
The type of challenges can be different: starting from dealing with new trends or tools, crafting a new strategy, dealing with conflicts in teams or with partners or just the need for an additional critical view.
Hot Topics: Digitalisation, Transformation & Change, Knowledge Transfer, Team Dynamics, Positioning, Trend Adoption, AI and Marketing
ENABLEMENT
We meet (virtually) on a regular base (a common frequency here would be weekly or bi-weekly) and we work together on your challenges to overcome them. We walk done the path together.
Enablement means, I will not do your job but I will get you fit and ready to master your challenge on your own. For example, if you ask me “Which tech solution I need for data aggregation?” – I will not tell you solution XY is the best, buy here but will help you to design a selection process with matching vendors that you evaluate on criteria we design and make the right decision at the end on your own.
Sparring for marketing agencies and clients
Lack of innovation is the #1 reason why clients dismiss their agencies
- One of the major reasons why clients switch agency is the lack of innovation, no new impulses etc. in short: “everything is OKisch, but we need new flavors“
- The consequence is commonly a pitch process and the nomination of a new agency. This takes long and costs a tremendous amount of money.
What if you can get new inputs from outside
AND
keep the existing agency with well established processes and experience?
We can bring irritation, impulses, new perspectives into an existing client-agency relationship
How:
- Trend watch and summarization
- Thought leadership
- Critical outside view
- Challenger of strategies & concepts
- Innovation roadmaps
Benefits
- Get at 3rd party & independent opinion
- Critical outside view
- Work with existing process & people
- No major changes needed
- Short term solution for innovation problem
- Benefits for client:
- Get needed innovation and sparring
- Save money for pitch process, onboarding etc.
- Put pressure onto the agency to improve on the long term
- Benefits for agency:
- Turn around a damaged client relationship
- Get innovation into the organization
Let’s get to know each other…
Let’s get to know each other and find out together how we can work together. Simply select an open slot and let’s have a chat about your current challenges.
Not sure yet or have more questions?
Let us know what you are your current marketing related challenges are. We are exited to get to know you and will do our best to answer all your open questions.