Category: Marketing

Liquid death is one of the marketeers and brand consultants most beloved brands at the moment and there a dozens of analysis out there, why the brand has become that successful. I will not go into much detail but the concepts behind are its radical differentiation (bottle canned in beer cans with a big skull…

The last year in marketing was indeed very instructive for me and it also brought up some pure surprises like the new perspective on the ad wear out topic, that basically replaces with strong evidence a decade long believe in advertising. There were a lot of discussion during the summer between the UK and Australian…