Category: Trends
How Brand Building Drives Performance in the Digital Age
WARC is one of my favorite source (and it should be yours too) for marketing insights with excellent content and studies. Recently they published another major report called “The Multiplier Effect” which I will pick up and outline the key learning and insights from it. In today’s fast-paced marketing world, where digital performance and data-driven…
Marketing Myth: We are exposed to 10.000 ads per day
People are more and more exposed to advertising messages throughout the day – at least that is our subjective impression. Furthermore this is also what agencies used to tell as to argument their service in giving orientation in an overly more fragmented and overloaded media space. Also there is written a lot about the topic…
Marketing and AI:a realistic perspective as of 2024
Adland and (mostly) all other marketing people are going bonkers about AI since the launch of the first chat-GPT Version over one year ago. We see the use of generative AI in visual context that replaces manual work of graphic designers but also in other areas of the marketing field like branding, strategy and many…
Trendwatch: Social Commerce
Ever bought a product directly on a social media platform? No? No problem, according to a research of Capgemini only 24% already have. But not only this consultancy calls out social commerce as a top tier trend to watch and to invest in the near future. I personally stumbled upon this use case 6 years…