Our latest thinking
and thought leadership
Liquid Death clones – will they work as well?
Liquid death is one of the marketeers and brand consultants most beloved brands at the moment and there a dozens of analysis out there, why the brand has become that successful. I will not go into much detail but the concepts behind are its radical differentiation (bottle canned in beer cans with a big skull…
Trendwatch: Social Commerce
Ever bought a product directly on a social media platform? No? No problem, according to a research of Capgemini only 24% already have. But not only this consultancy calls out social commerce as a top tier trend to watch and to invest in the near future. I personally stumbled upon this use case 6 years…
My Top 10 Marketing Learnings from 2023
The last year in marketing was indeed very instructive for me and it also brought up some pure surprises like the new perspective on the ad wear out topic, that basically replaces with strong evidence a decade long believe in advertising. There were a lot of discussion during the summer between the UK and Australian…